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EMBA Masterclass and Information Session in Abu Dhabi

EMBA Masterclass and Information Session in Abu Dhabi

When: February 6, 2018, 6:30 pm
Venue: Abu Dhabi, Emirate of Abu Dhabi, Emirados Árabes Unidos
Address: Abu Dhabi , United Arab Emirates (map)
Organizer: INSEAD (This event have been posted on Facebook first)
Masterclass and Information Session on the INSEAD Middle East Campus in Abu Dhabi
Featuring EMBA Alumni

06 February 2018 | 6:30 pm – 9:30 pm

INSEAD Middle East Campus in Abu Dhabi
Al Khatem tower (29th & 30th Floor), ADGM Square, Al Maryah Island

Innovation – Launching a Really New Product
by Markus Christen, Associate Professor of Marketing, INSEAD

Register here: ------> http://inse.ad/HBU4ry

About the event
You are warmly invited to attend our upcoming EMBA Masterclass & Information Session with Alumni to learn more about the INSEAD EMBA Programmes. Following the Masterclass, Daniella Wagner, Assistant Director, EMBA Field Marketing, will provide insights into the curriculum and the admissions process. You will also have the opportunity to have all of your questions answered following the presentation and interact with alumni during a networking reception.

Synopsis
Innovation – Launching a Really New Product

The failure rate of new products has remained frighteningly high over the decades. Some new products deserve to die a quick death. But often even products that objectively create superior value for customers suffer the same outcome. Why? When firms equate innovation with new product and technology development, they fail to understand that innovation means changing customer behaviour. For that reason, the innovation that ends up capturing the world often starts ordinary and the visionary idea ends up as a trivia question. How can this be avoided?

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